Wednesday, May 6, 2020

Barbara Kruger Art History Archive - 1398 Words

According to the Art History Archive, Barbara Kruger is an American conceptual artist born in Newark, New Jersey in 1945. She attended Syracuse University in 1964 where her interests in graphic design, poetry, and writing developed. A year later, Kruger moved to New York and attended Parsons School of Design where she was exposed to the creative spheres of photography, fashion, and editorial design. In 1966, she left Parsons to work for Condà © Nast Publications and soon after began to work at Mademoiselle magazine where she was promoted to head designer. Throughout her professional career, Kruger worked as a graphic designer, art director, and picture editor for various publications including House and Garden and Aperture. Kruger’s†¦show more content†¦The red text box is the focal point of the work and takes up about one-fourth of the composition. Barbara Kruger’s Untitled (I Shop Therefore I Am) is a visually simple but bold work that evokes postmodern themes including media, popular culture, and consumer cultures. The daring and aggressive red text box draws the viewer’s eye directly to the bold phrase in white font. â€Å"Kruger reformulated Renà © Descartes’ philosophical proposition of cognitive existence, ‘I think therefore I am’, into a motto for the hyper-ventilated acquisitive world of the 1980s boom time†¦Ã¢â‚¬  (Engberg). Descartes’ theory implies that as long as an individual is simply thinking there is an active engagement that is occurring that justifies a meaningful existence. Thus, thinking gives substance to an individual’s life. By replacing the word â€Å"think† with the word â€Å"shop† Kruger is making a social commentary on society’s shift from cognitive value to material value and exposes the tie between consumer culture and per sonal identity. We are no longer defined by what we think but by what we buy; as a result, our culture has become so overwhelmed with materialism that people have become more reliant on the products that they buy and the materials that they own to define who they are. The contrasting themes of intellectual value versus material value in Kruger’s work instigates the viewer toShow MoreRelatedThe Collection Of Artefacts And Material Culture And Design1877 Words   |  8 Pages VSAR 3017 Indigenous Art, Culture and Design Journal Lecture: August 15, 2014 The collection of artefacts and material culture of Aboriginal people have not always been understood and referred to as art. In a way, museums and avid institutions in the nineteenth century have been seen as institutions of control, ordering and organising knowledge about people and put them inside a particular framework in order for them to be understood. Images and tools andRead MoreStephen P. Robbins Timothy A. Judge (2011) Organizational Behaviour 15th Edition New Jersey: Prentice Hall393164 Words   |  1573 PagesNikki Ayana Jones Senior Managing Editor: Judy Leale Production Project Manager: Becca Groves Senior Operations Supervisor: Arnold Vila Operations Specialist: Cathleen Petersen Senior Art Director: Janet Slowik Art Director: Kenny Beck Text and Cover Designer: Wanda Espana OB Poll Graphics: Electra Graphics Cover Art: honey comb and a bee working / Shutterstock / LilKar Sr. Media Project Manager, Editorial: Denise Vaughn Media Project Manager, Production: Lisa Rinaldi Full-Service Project Management:

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